KWE signs up on Shell Aviation’s Avelia platform

Japanese freight company Kintetsu World Express (KWE) said it has entered in an agreement with Shell Aviation to adopt digital platform Avelia to address shippers’ low-carbon transportation needs.
KWE and Shell Aviation jointly participated in the market based measures framework pilot demonstration programme conducted by Smart Freight Centre in 2023.
“We are pleased to announce that our near-term and long-term net-zero emissions reduction targets have been formally approved by SBTi. SAF is a key component of our concrete efforts, and our collaboration with Shell Aviation represents a significant step forward for us,” said Tatsuya Narasaki, managing officer at KWE.
Since then, both companies have been engaged in discussions to establish a secure and convenient mechanism for the use of SAF’s environmental benefits by aviation stakeholders, including freight forwarders and shippers.
KWE said Avelia will help the company access environmental benefits of SAF even when SAF is not physically available at their locations. It also offers a transparent, secure, and credible blockchain platform that ensures traceability and helps to prevent erroneous double counting.
“We value our collaboration with KWE since the early days of the Smart Freight Centre’s market based measures pilot. Through Avelia, we aim to accelerate SAF adoption and provide companies like KWE with a clear, scalable pathway to credible life cycle GHG emissions reductions from aviation,” said Doris Tan, head of Shell Aviation, Asia Pacific and Middle East.