4AIR signs 100th client


4AIR has signed its 100th client since its launch in January 2021. The firm, which helps companies offset their carbon emissions and use Sustainable Aviation Fuel (SAF), has now built a strong client base within business and commercial aviation with companies aiming to reduce their carbon footprints. But Kennedy Ricci, president, 4AIR said there is still “more to be done.”

4AIR’s clients include commercial airlines such as Southwest Airlines, FBOs like Clay Lacy Aviation and Fontainebleau Aviation, business jet operators such as Verijet and Tradewind Aviation and corporate flight departments, airports and partnerships within aviation insurance. It also works with manufacturers such as Embraer and GE Honda Aero Engines.

Ricci said that he has seen a growth in demand for the firm’s services in just two years, with many of the company’s early clients increasing their offset commitments and graduating to higher ratings of programmes.

“4AIR pushes the envelope around our idea of a sustainability programme. Our programme begins where most others end and lays out a path for a longer-term approach to sustainability,” said Ricci.

Aviation has the opportunity to be carbon-neutral today, and our programme answers the question of how to start while enabling improved and more comprehensive solutions over time.”

Ricci added that as SAF is a drop-in solution that can be used in ordinary aircraft, it is the biggest opportunity for decarbonisation due to the reduction in carbon emissions and its increasing availability.

Nancy Bsales, chief operating officer, 4AIR, agreed. “The aircraft we have today will still be flying in 2050, so solutions like SAF that enable existing aircraft to decarbonise will be critical,” she said.

While the price for SAF remains at a premium, Bsales added that new state and federal incentive programmes, like the blender tax credits for SAF included in the Inflation Reduction Act of 2022, are helping incentivise increased SAF adoption.